PureGym Saudi Arabia
Image Credit: Supplied

Matrix Fitness, the industry’s fastest-growing manufacturer in the world of Fitness and Wellness equipment represented by Fit Hub in KSA has been awarded by Ektimal, PureGym Arabia franchise partner to supply the first four new PureGym Arabia clubs with the branches opening in Riyadh in Q4 of 2021.

Each gym will feature 250+ top of the range fitness equipment from Matrix Fitness consisting of their latest cardio, strength, and functional training equipment.

This partnership will make fitness accessible to a large population currently unserved, inspiring them to lead a fitter and healthier life with top quality, equipment at an affordable membership price.

Hany Abu Omar, Managing Director- Matrix Fitness Middle East says, “2021 was and still is a very busy year for Matrix Middle East and Fit Hub KSA. This new agreement with Ektimal and PureGym Arabia is one of more exciting news to come as a result of our new ways of working in Saudi.

"We have restructured our business in KSA being more focused on ground presence and deepened our partnership with Fit Hub KSA through major investments and capabilities to bring the best and the most innovative fitness equipment, the best-personalised service, and best 24/7 support, digitally-enabled 360 world-class solutions to the growing and demanding fitness market, adding a new level of customer experience to both fitness and hospitality gym goers”