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Dubai: Samana Developers, a prominent real estate developer in Dubai, has teamed up with Oracle to initiate a digital transformation. This partnership will empower the developer to utilize Oracle's advanced digital solutions, leading to enhanced operational efficiency, better decision-making, and streamlined business processes. Oracle will modernize the existing technology infrastructure to transform Samana Developers into an innovative PropTech corporation.

Digitization to boost efficiency by 50%

Samana Developers will implement Oracle Fusion Enterprise Resource Planning (ERP) to automate core functions such as Project Management, Finance, Procurement, and Human Resources. This digitization is expected to increase efficiency by 30-50%, accelerating Samana Developers' integrated business processes and delivering enhanced value and optimized service levels to customers. With this digital transformation, Samana Developers is poised to lead the real estate industry, establishing itself as a forward-thinking and innovative developer committed to good governance and exceptional customer value.

Mr. Imran Farooq, Chief Executive Officer at Samana Developers, stated: "Today marks the beginning of our journey towards digital enhancement and transformation. Partnering with one of the world's premier cloud-based solution providers will elevate Samana Developers to new heights. By integrating Oracle Fusion ERP into our real estate operations, Samana Developers will evolve into a PropTech company. The adoption of Oracle Fusion ERP will be instrumental in our digital transformation."

Embracing good governance

He added, "This digital transformation initiative underscores our dedication to good governance, innovation, and excellence in project management. It reinforces our commitment to punctuality and consistency. Through the integration of cutting-edge technology, we aim to deliver greater value to our investors and stakeholders, solidifying our position as one of Dubai's fastest-growing, leading, and innovative real estate developers."

Utilizing data analytics

Oracle Fusion ERP offers a unified platform for seamless integration of various business functions. By consolidating disparate systems into a cohesive platform, Samana Developers anticipates improved data visibility, enhanced decision-making capabilities, and increased operational agility. Mr. Ramana U.V.V, CEO of Shahgaron, an Oracle partner, remarked, "We are witnessing a significant rise in the adoption of technology within the real estate industry. It demonstrates that developers in Dubai are on par with those in New York, London, and Hong Kong. We are pleased to witness the upward trajectory of Samana Developers with the implementation of digital transformation."

Samana Developers' digital transformation will unfold in phases over the next two to three years. The initial phase will focus on establishing the digital infrastructure, integrating basic technologies, and launching customer and broker portals. Subsequent phases will introduce more advanced technologies, including the deployment of robots and humanoids.