. Image Credit: Supplied

Mitsumi Distribution, a leading IT distributor has announced that it has been awarded Hewlett Packard (HP) Global ‘Computing Distributor of the Year’ award for its extraordinary achievements in 2020 in the UAE and East Africa.

The HP global channel partner award recognises top-performing partners across all of its geographical regions for 2020. Mitsumi won two awards under the same category for the UAE and East Africa market - for its outstanding performance, commitment to customer excellence, and expanding HP’s reach in those markets.

Mitsumi management commented, “We are excited to win the 2020 ‘Computing Distributor of the Year’ award from HP, despite the increasingly challenging business environment since the pandemic. The award further validates our position in the industry, our strong expertise and the exceptional value we offer to our customers in the region. We would like to thank HP and all our customers for their continuous support.”

Mitsumi is HP’s authorised distributor in the Middle East for HP Computing (PC/ Laptops) and HP Supplies and in Africa for HP Computing, HP Print and HP Supplies.

Mitsumi Group started its operations in 1996 as a trader located in Kenya with a single product and a team of two employees; since then the company has evolved into an international business group consisting of technology, real estate, hospitality, textile and infrastructure entities.

Mitsumi Distribution was formed in Dubai in 2003 with the aim of introducing appropriate and affordable technologies in the region and now 18 years on, they are one of the leading IT distributors specializing in hardware, networking and storage solutions across the Middle East and Africa (MEA) region.

An award-winning distributor, Mitsumi has its own modern, fully equipped, custom-built 75,000 square feet controlled logistics facility in Jebel Ali that provides end-to-end logistics capabilities starting from import, warehousing, and stock movement across different geographies, providing a wide range of supply chain solutions for direct and indirect distribution of IT products.

Today they are present in 18 countries across Africa, Middle East and Europe partnering with over 12 vendors providing outstanding distribution services, logistic solutions and customer support for over 3,200 partners. They have dedicated product teams to address open channel, retail, SMB, enterprise, government, education, mid- marketing, medium business, small business and micro business segments in the UAE and offer various financing options for customers based on their transaction history.

Mitsumi offers various value added services and programs for their channel partners to educate them on different vendor technologies/products, diversify their portfolio and enable their channel partners to remain profitable and competitive. For more information, visit