Menasa IPR partners with European automaker to revolutionize IP enforcement with AI

Menasa IPR, a trailblazer in intellectual property (IP) protection, has achieved a groundbreaking milestone by partnering with a leading European car manufacturer to implement an advanced AI Learning Machine. This innovative step streamlines counterfeit detection, setting new benchmarks for IP enforcement and reaffirming Menasa IPR’s leadership in safeguarding global brands.

“Counterfeits are not just a threat to businesses—they jeopardize consumer trust and safety,” said Myriem Kadmiri, CEO of Menasa IPR. “Our integration of AI technology demonstrates our commitment to staying ahead of the curve, ensuring swift, reliable, and efficient enforcement for our clients.”

The AI Learning Machine represents a breakthrough in the fight against counterfeiting. By analyzing minute discrepancies between authentic and counterfeit products, the system enables faster identification and delivers actionable insights. This technological advancement significantly enhances the accuracy and efficiency of Menasa IPR’s enforcement actions, empowering the team to protect brands across diverse markets.

“We are thrilled to collaborate on this cutting-edge initiative,” added Kadmiri. “This partnership not only strengthens our capabilities but also sets a new industry standard for IP protection through technological innovation.”

Menasa IPR has built a proven track record of delivering bespoke IP solutions tailored to the unique challenges faced by global brands. Its comprehensive services include:

Legal expertise and prosecution.

Authority training programs.

High-precision raids in collaboration with law enforcement.

These strategic actions have significantly disrupted counterfeit supply chains, safeguarding businesses from economic and reputational harm.

“This achievement is the result of a united effort,” Kadmiri emphasized. “Our dedicated team, trusted partners, and forward-thinking clients inspire us to continually raise the bar in IP enforcement.”

Operating across the Middle East, North Africa, South Asia, Turkey, China, and now East Africa, Menasa IPR has become synonymous with excellence in intellectual property management. Its expertise in handling high-stakes enforcement actions and proactive market training is redefining how brands combat IP infringement.

“Every counterfeit removed from the market is a step toward a safer and more trustworthy marketplace,” Kadmiri concluded. “At Menasa IPR, we are not just protecting brands; we are safeguarding lives and fostering innovation.”