Wasfi Kaso, CEO at EFI and Mohsin Abrar, Marketing Director Image Credit: Supplied

Hayatna, the Made-in-UAE brand has won a new award 'Superbrands UAE Choice – 2022' after a few months of launching its operations in the UAE. Superbrands, which is an independent authority and arbiter of branding, bestowed the award to Hayatna – the brand of Emirates Food Industries (EFI), in recognition of its quality of products and innovative range of beverages.

According to Wasfi Kaso, CEO at EFI, “Hayatna was launched recently and so far, won two awards: the Superbrands UAE Choice – 2022 and the Dubai International Taste Award 2022 for the packaging category. Our expectations are very high, especially leading to be one of the most trusted brands in the UAE. Hayatna enjoys a diverse portfolio of over 20 categories and is committed towards its consumers to provide them with the freshest products with highest quality standards. In addition to the fact that it is a pure UAE-made brand.”

“Hayatna is the only brand listed this year as Superbrands UAE Choice – 2022 in the category of FMCG dairy and beverages. Participation in Superbrands is by invitation only and is offered to the most outstanding brands in their field. We take pride in sharing with our consumers this prestigious recognition of Superbrands award. This award will strengthen our brand’s position and reassures to our consumers that Hayatna is their brand of choice," said Mohsin Abrar, Marketing Director at EFI.

With a range of products such as fresh juice, long life juice, long life milk, fresh milk, fresh flavored milk, fresh laban, fresh yoghurt, Greek yoghurt, fresh cream, spreadable cheese, and Mozzarella cheese, Hayatna operates with more than 150 SKUs (Stock Keeping Unit) across over 20 key categories. Along with their ethnic products, that is created to address the preferences and distinct flavor for a large consumer ethnic group. The dairy products are specially formulated based on popular taste and traditional values with modern interpretation.