Dubai: Eulify LLC. The UAE based technology firm that nurtures tech startups and helps them expand, announced today that it has tied up with Benepik, an Engagement, rewards and redemption platform, to help take consumer, employee and channel engagement practices in the region to the next level. As part of the agreement, Eulify will help develop and market ‘Benepik’ in the region.

Benepik is a mobile-based reward & recognition, engagement and communications platform for employees and channel partners.

As it expands operations across the Middle East region, it will provide large regional organisations across sectors with a mobile platform for a unique engagement experience for consumers, employees, and channel partners. The range of benefits and features it covers includes performance incentives, people analytics, internal communications, and sales planning.

“At Eulify, we have a mission to help tech companies with proven value proposition expand into middle east and bring world-class digital technologies and tools to our clients in the region. Benepik is such a platform that has helped clients solve a multitude of problems and significantly improved their engagement and relationship scores. Brands like Barclays, KPMG, Haier and IHG have chosen to stay with us year after year, and I am excited to bring the same solutions to clients in the Middle East,” said Akash Pal, CEO, Eulify.

“Benepik is built on the foundation that engagement directly impacts business performance. We believe that engagement is the most promising competitive advantage that organidations can create in today’s world. Be it employee engagement, channel engagement or engaging with consumers, clients today need a digital tool that allows them to personalize the engagement. We are happy to bring our successful products to the Middle East region with Eulify and look forward to continue our successful journey,” said Saurabh Jain, Founder & CEO, Benepik.

Benepik’s products include Benepik One, Benepik Plus and Benepik Multiply and they are highly customizable and address specific client needs. Benepik Plus is a platform for CEO and Leadership connect and enables organizations to engage, recognize, and incentivize employees. Benepik Multiply is a tool for sales and order management, rewards and redemption, new product launch and training.