amana, a leading neo-broker, has recently relaunched in Lebanon as part of its continued expansion strategy in the Middle East and North Africa (MENA) region. This relaunch plans to offer Lebanese investors enhanced access to financial markets and investment opportunities, the company said in a media release.
In the MENA, dominated by large institutions catering to high-net-worth individuals, amana is introducing a new approach aiming at making investing more accessible to everyday people, the company says.
According to the company, barriers such as high costs, complex processes, and limited access to financial education have made it difficult for regular individuals to participate in trading and investment opportunities. amana is addressing these challenges by offering commission-free trading across all its products, they say.
amana has also eliminated fees on the first $100,000 invested in MENA stocks, allowing individual investors to access assets that were previously considered expensive. Additionally, customers with idle cash in their amana accounts can earn 4% interest, with no conditions attached, the company said.
By offering these services, amana is opening up the world of trading and investment to a broader audience, reshaping the financial landscape in the region, according to the media release.
“We simply aim to provide our customers with unmatched financial advantages here in MENA,” said Muhammad Rasoul, CEO of amana.
In addition to 5,500 global stocks and ETFs, currencies or commodities, the company provides access to over 100 crypto coins and over 1,100 different MENA stocks, ETFs, and exchange-traded sukuks, all through a single user-friendly platform, the amana app, designed to meet the needs of its customers across MENA. Additionally, amana offers various educational tools to support informed decision-making for investors as well as active traders, says the press release.
The company says its re-entry into the Lebanese market is part of its larger regional expansion plan. Lebanon’s financial services sector is well-developed, and amana plans to build its market share by providing current and tailored solutions to customers for both investing, trading, and earning a yield on their idle cash.
According to the company, amana’s offerings, including commission-free trading and investing, aim to provide potential opportunities for Lebanese investors to manage and grow their wealth amid uncertainty. The relaunch also shows a dedication to providing Lebanese investors with the resources they require to thrive in today’s international financial markets, the company says.
Through the elimination of entry barriers and emphasis on customer-centric solutions, the firm is aiming to give a new wave of investors the means to trade, invest, and save. The transparent commission-free trading and investing, as well as offers like 4.5% interest on idle cash, will see amana grow further, have a greater impact on the financial services sector, and provide more possibilities for individuals in the MENA region, the company says.
