Highlights
Multi-brand conglomerate leverages AI-powered real time decisioning to personalize omnichannel shopping experience Multi-brand conglomerate leverages AI-powered real time decisioning to personalize omnichannel shopping experience
Alghanim, one of the largest retailers in the Middle East region, went from generic communication to smart, behavioural targeting by leveraging a customer data platform (CDP). The CDP solution, which comes with in-built machine learning algorithms, enabled the 100-year-old retail giant to unify its customer profiles (that ran into millions of records) across its various businesses & systems —to better understand its customers and enhance their experience through targeted engagement and achieve the desired business outcomes.
This real-time customer data platform built for retail is offered by Algonomy. The platform enables retailers and brands to make AI-powered decisioning and personalize omnichannel experience for their customers across touchpoints.
Alghanim is a master franchisor for a slew of internationally renowned brands in the areas of retail, food and beverage, automotive, engineering and credit. The massive enterprise operates over 30 businesses and world-renowned brands across 40 countries.
The conglomerate was looking to achieve scale and speed in managing millions of customer profiles across geographies to better understand them and improve their overall experience. The company therefore wanted a 360-degree, unified view of its customers across brands and at different company levels to drive personalized cross-brand journeys.
In addition to this, Alghanim was also looking to address the complexity of managing data across disparate systems—in terms of businesses, products, customers, geographies, and outlets. The company was determined to unearth insights hidden in its large data-sets. While the was equipped with a large and capable data science team, access to unified, structured data hindered their ability to build advanced AI models to inform marketing decisions. All of this impacted time to market and their ability to garner high response rates.
After a thorough assessment of various marketing platforms available in the market, Alghanim zeroed in on Algonomy’s CDP, which was a perfect fit to address their specific use cases, scale and speed requirements. The CDP seamlessly integrated with their existing systems using out of the box connectors to bring siloed data together for a single source of truth. The platform acted as a connecting channel across businesses, brands and geographies. Furthermore, it could also leverage machine learning algorithms to create granular customer segments, advanced cross-business unit analysis and enable acquisition, growth and retention campaigns.
Alghanim and Algonomy partnered to realize new insights with data and use the results thus derived to devise actionable personalized strategies.
Algonomy’s CDP provides powerful insights across the customer’s journey generating hundreds of microsegments dynamically for precision targeting. The platform provides campaign effectiveness reports enabling the marketers to assess and optimize ROI..
Alghanim not only leveraged the intelligent audience activated in the CDP to orchestrate personalized cross-sell campaigns across channels using Algonomy’s natively integrated Customer Journey Orchestration solution. The Customer Journey Orchestration solution helps drive journey-based engagements across SMS, email, app push notifications and other channels. As a result, the retail giant can cross-sell and retain customers while reducing campaign management time.
Algonomy’s solution also helps Alghanim to scale its marketing with intelligence-backed communication to acquire, grow and retain customers and improve the customer journey.
"Algonomy's AI-powered platform has helped us with a deeper understanding of our customers to drive targeted customer engagement. The platform's flexibility in micro-segmentation and its functions in customer journey orchestration helps us ensure superior customer experience, creating a long-lasting relationship between our brands and customers”, says Altug Can Aldanmaz Head of Customer Engagement & Analytics Alghanim Industries.
“We have a strong foothold in the retail sector having built a CDP to cater to the specific use cases of the industry thereby enabling faster time to value and better marketing outcomes for our clients,” says Mr Amit Agarwal, SVP Sales, BD & Customer Success – APAC & MEA – Algonomy.
Algonomy’s solutions has enabled other companies such as Big Y, Visionworks, Robinsons Supermarkets, Alshaya Group, Consum Spain and Pizza Hutto offer superior customer engagement.
