Abu Dhabi: Dalma Mall in Abu Dhabi announced the launch of its ‘Summer of Fun’ event, a media release said. Following the success of Cartoon Network Extravaganza with multi-brand IP heroes like Ben 10, The Powerpuff Girls, Jake and Finn from Adventure Time during Eid festivities in June, Dalma Mall is set to kick off a 24-day event from August 9 to September 1, offering a range of activities for families and individuals to enjoy.
The event will feature an Interactive Gaming Zone with the latest digital battle games, a Hoop Challenge, Soccer Dart and more. Younger children can enjoy a safe play area in the Toddler Ball Pit, while the Skill Games Area will include mini golf, angry bird slingshot, ring toss, and frisbee throw, according to the organisers. There is a gamut of activities for Arts & Crafts enthusiasts, and high-energy Zumba classes with professional instructors. The Play Area will offer foosball, air hockey, and a larger-than-life XOXO game, complemented by a Stage Platform hosting competitions, Zumba sessions, and prize giveaways. Throughout the event, visitors can capture fun moments at themed photo opportunities with backdrops and standees.
Bhupinder Singh, General Manager and CFO of Dalma Mall, said, "Our 'Summer of Fun' event is crafted to cater to all, blending lively entertainment with enhanced retail engagement. Our goal is to foster a vibrant atmosphere where families can bond over quality experiences while simultaneously boosting foot traffic and sales to benefit our valued retailers."
Along with all this, there is also a weekend shopping festival, where one just needs to make a minimum spend of Dh200, and they will get an opportunity to enrol and participate in the competitions. There are also surprising gifts for the winners.
Dalma Mall's Summer of Fun event is aimed to enhance customer engagement, drive retail sales, and reinforce its position as Abu Dhabi's premier destination for leisure and entertainment, according to the organisers.
