The much-anticipated HONGQI Motors' flagship showroom in Dubai has officially opened doors on September 30.
Representatives from the UAE royal family, members of Alserkal Group, representatives of HONGQI manufacturers, various Chinese enterprises, representatives from the local banking and insurance community, automotive industry, and HONGQI car owners attended the event. Guests on the spot gave the HONGQI brand a high degree of recognition and evaluation.
The event also witnessed the first show of the HONGQI full-size pure electric smart SUV E-HS9 in the Middle East. E-HS9 has a luxurious cockpit layout and exquisite interior, equipped with advanced AR real-time navigation and large-capacity powerful batteries, which will bring an unparalleled driving experience to consumers in the UAE. At the same time, the introduction of HONGQI's new energy vehicles also promotes local energy and environmental protection.
HONGQI is a high-end domestic car brand bred by China's FAW. It is not only an automobile brand, but also a deep national sentiment that runs through the development history of China's automobile industry. Today, the HONGQI brand aims to be ‘China's No. 1 Luxury Car Brand’ and has been cutting waves in its overseas strategic layout. At present, HONGQI has gradually established a benchmark image of Chinese luxury car brands in the Middle East, Europe, Southeast Asia and other regions.
Benefiting from the developed economic environment, mature automobile ecological chain and professional consumer groups in Dubai, it has become one of the important strategic centers of the HONGQI brand in the Middle East.
Since 2018, the cooperation between China FAW and Oneroad Group has enabled the HONGQI brand to emerge in the Middle East and the UAE. It laid the foundation of HONGQI's brand in Dubai in the Middle East, and successfully launched HONGQI H9 in Dubai in December 2020.
Elvin Xie, General Manager of Oneroad Automotive Trading, said: "From the Silk Road to the ‘Belt and Road’, China-Arab relations have lasted for thousands of years. The design and decoration style of the new showroom also combines elements from the traditional Chinese and Arab cultures. This has been witnessed by the governments and people of the both countries, and we are full of confidence and enthusiasm. Oneroad Group will join hands with FAW HONGQI to create a new territory for HONGQI."
Wang Lingyu, General Manager of HONGQI Overseas Marketing Department of China FAW Import and Export Co., Ltd., said: "The grand opening of HONGQI flagship showroom in Dubai marks a comprehensive upgrade of HONGQI products and services in the UAE market. At the same time, it also marks the long-term cooperation between FAW HONGQI and Oneroad Group, we have taken another solid step. Both parties will jointly provide UAE consumers with the ultimate travel enjoyment and create a full range of high-quality car life."
The grand opening of the HONGQI flagship showroom in Dubai will further enhance the local sales and service experience of HONGQI. It will also open up a larger market for HONGQI Motors in the UAE, and improve the customer experience and brand awareness of HONGQI in the UAE. To build a ‘world-class luxury car brand’ in the global market lays a solid foundation.
Welcome to the newly upgraded HONGQI Dubai flagship showroom!
Plot 364-291, HONGQI Showroom
Sheikh Zayed Rd, Dubai (Al Safa Metro Station Exit)
800-HONGQI(466474)
info@hongqiuae.com
