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Changing the touchpoints... Big Brands has updated all of its online facing operations. (Image used for illustrative purposes.) Image Credit: Shutterstock

Dubai: Dubai’s value-for-money retailer Big Brands has gone in for major updates to its online operations as part of an ecommerce push. The updated site and app will feature a wider merchandise as well as interactive features and curations.

Big Brands recently revamped its flagship 2,400 square feet shop at Dubai Outlet Mall, with the theme to be in line with the “new era of shopping”.

“We are thrilled to announce the launch of our updated website, which will allow the customers to shop their favourite branded perfumes and cosmetics anytime and anywhere” says the newly appointed Shivani Bhojwani, Vice-President - Digital Commerce.. “Our primary goal during the design process is to create a more valuable, user-centric and responsive resource across all platforms and devices. “Shoppers will be able to discover deals on their favourite brands both online and offline in 2021.”

Our journey started in 2005 with a model of selling luxury brands at lowest prices - since then it has been a one-stop solution for customers to buy their favourite brands without breaking the bank

- Shivani Bhojwani of Big Brands