The event’s newest segment, Beauty Technology, highlights participating beauty brands’ wider incorporation of technology to improve and enrich the retail experience for digital savvy beauty consumers. Image Credit: Supplied

Dubai: Billed as the Middle East’s largest trade show for anything to do with the business of feeling good, Beautyworld Middle East has opened at the Dubai International Convention & Exhibition Centre. The 25th edition hosts exhibitors from 52 countries and comes with 17 country pavilions, making it the first truly international beauty event of the year.

The pandemic has posed challenges to a lot of sectors, but the beauty industry surely has taken a big hit. With lockdowns and masks, the very concept of ‘dressing up’ took a hit. (But skincare held its own, even with the disadvantage of having the masks on for each stepping out.)

Not that any of this prevented celebrities and influencers from taking to social media platforms to share their pandemic beauty secrets. Make up tutorials were one of the most trending searches during the lockdown.

Now that the pandemic has settlded down, the three-day Beautyworld will reconnect businesses to discuss the trends that are shaping the beauty industry in a post-pandemic world. ‘We remain committed to connecting businesses worldwide once again, and to do it safely,” the event organizer said in a statement.

Mona Al Marri, Director-General of the Government of Dubai Media Office opened Beautyworld Middle East fair at the Dubai World Trade Centre.

“Dubai’s events sector has demonstrated exceptional resilience against the prevailing global challenges and successfully resumed its role in providing a platform for global industries to share knowledge and explore partnerships face to face,” said Al Marri. “The 25th edition of Beautyworld Middle East is part of a packed calendar of in-person trade shows that Dubai is hosting over the next several months.”

Beautyworld Middle East offers visitors access to seven of the industry’s fastest growing product segments:

  • Cosmetics & Skincare
  • Hair, Nails & Salon Supplies
  • Machinery, Packaging & Raw Materials
  • Fragrance Compounds & Finished Fragrance
  • Personal Care & Hygiene
  • Natural & Organic
  • Beauty Technology

Dubai’s perfume and cosmetics trade

Statistics from Dubai Customs show that the city’s beauty and cosmetics sector recorded 546,000 tonnes of imports, exports, and re-exports, generating a total value of Dh13.1 billion as of the first-half of 2021, reflecting a 20.4 per cent year-on-year increase on value, and 4.8 per cent increase in volume compared to the same period in 2020.

The latest statistics on Dubai’s total foreign trade for the cosmetics sector during the first-half of 2020 and 2021 shows a significant increase in terms of value and volume, indicating the gathering pace of recovery in the cosmetics sector.