Right technology integrated into road infrastructure and traffic systems can help
Despite tech’s advances, road deaths persist. The World Health Organization reports over 1.19 million annual road crashes (about 3,700 deaths/day), with half of them involving vulnerable users (pedestrians, cyclists, etc.).
A common measure of road safety is the number of fatalities per 100,000 inhabitants. Some countries have cracked the code by reducing fatalities to 1-3 per 100k inhabitants. As per WHO, in Norway, the figure stands at 1.50, at 1.60 in Dubai, and rising to 2.10 in Sweden. Other countries are well behind, registering more than 35 fatalities/100k inhabitants.
Regionally, GCC countries have prioritized road safety, with Dubai aiming for a ‘zero fatalities’ vision.
What should governments do? Go back to the basics by considering an approach across four (obvious) dimensions: infrastructure, regulations, education and awareness, and enforcement and response. And underpinned by technology advancements.
Speeding, distracted driving, and failure to follow traffic regulations are often the result of a lack of awareness or a careless attitude toward safety. Governments should integrate road safety into school curricula, promote safety campaigns with influencers, and encourage a shift to public transport.
The current situation on road safety is concerning, but progress is possible; the solution requires a multi-faceted approach across safety frameworks. Progress is possible, as some countries have reduced fatalities significantly.
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