You may recall Volkswagen introduced a new, flatter logo last September and now BMW has followed suit with a new badge of their own which was proudly displayed on the bonnet of the just revealed all-electric four-door Concept i4.
The iconic black ring that surrounded the blue-and-white pie inside is no more – instead what we have is a transparent ring which allows the paint shine through. In this case it is the beautiful Frozen Light Copper hue. The logo is also flatter but not to the extent that it looks like a sticker. It’s a bid to catch new and younger buyers according to BMW, we’ll see if it works.
