Bentley Emirates has officially opened the doors to a brand-new flagship showroom in the heart of the capital on Zayed Road in Abu Dhabi. The new Bentley Emirates Abu Dhabi showroom, located on Zayed Road, 1st street, Al Khalidiya, Abu Dhabi, will cater to the growing demand from its loyal customers for the British luxury automaker’s cars, delivering the highest level of customer experience expected by residents of the nation’s capital.
Having moved its showroom to a larger space in the heart the capital, Bentley Emirates Abu Dhabi boasts a display of 15 Bentley vehicles across 2,050 sqm. An experience beyond that of a typical luxury retail environment, the Bentley Emirates Abu Dhabi and Dubai showrooms are the only Bentley showrooms in the world to feature a luminary façade lit by tens of thousands of LED lights.
The new showroom is an amalgamation of the vision of Al Habtoor Motors and Bentley Motors. It is a realisation of the most exclusive customer experience, which redefines the luxury retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.
“I am pleased to inaugurate the new Bentley Emirates Abu Dhabi Showroom, which is the hallmark of excellence in the UAE and all over the world,” said Mr. Sultan Al Habtoor, President - Al Habtoor Motors. “2020 is a very significant year for us - as a nation and as a group. It marks 50 years of Al Habtoor Group and is a turning point for us as the UAE prepares for the next 50 years of growth and development. Our new showroom is an outstanding example of this vision and we are proud to be a part of it,” he added.
The Mulliner Room is a brand new feature that offers customers an exclusive, tactile and sensory experience to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past. Another essential touch point is the VIP Majlis: a hospitality suite that offers a blend of luxurious materials alongside traditional Arabic patterns and perfectly illustrates the space where modern meets traditional hospitality.
“With Al Habtoor Motor’s record in providing an unrivalled customer experience in the luxury automotive sector and Bentley’s reputation for exquisite craftmanship and detailed personalisation, this new showroom brings these elements together and redefines the automotive retail market for the UAE’s capital,” said Sarah Simpson – Middle East Regional Director at Bentley Motors. “The opening of this facility marks another landmark in the longstanding and highly successful partnership with Al Habtoor Motors and we look forward to continued growth in the number of new Bentley owners in Abu Dhabi,” she continued.
The new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and attention to detail. The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom which showcases Bentley’s entire range of exquisitely crafted cars and the latest merchandise from the Bentley Collection; giving visitors a clear window into the World of Bentley.
“We have taken great pleasure in being Bentley’s highest selling dealer globally in 2019 but the greater pleasure has been in helping our customers to commission new Bentleys tailored to their particular tastes,” said Mr. Ahmed Khalaf Al Habtoor – CEO - Al Habtoor Motors. He added, “With the arrival of the New Flying Spur to the Bentley Abu Dhabi showroom later in 2020, we’re looking forward to another successful year and the opportunity to bring the extraordinary experience of Bentley ownership to more individuals in the nation’s capital.”
The new Bentley Emirates Abu Dhabi showroom will showcase the entire range of Bentley vehicles including Continental GT, Bentayga, Mulsanne and the much awaited New Flying Spur.