C. Sunil Roy, Special to Gulf News

Articles from the author

Is advertising still all hit or miss?

Brand owners keep talking about specific results from ads – but is it possible?

Whatever be the size of the ad budgets, the only question advertisers want to know is whether their spending can deliver pre-set targets. That can prove quite tricky.

Ad agencies need to draw the line on AI

When AI generated campaigns undermine brand building, there is a cost to bear

Threads is getting the user engagement – what next?

It will be a challenge for Threads’ owner not to let in advertisers into the community

Is ChatGPT the shape of AI to come?

Content creating platform has broken the web as cutting-edge tech gets going

ChatGPT could be the first of many ground-breaking advances AI and Machine Learning is up to. Can humans hold the line?

Even in digital, clients need ad agencies

By now, it should be clear to all stakeholders that brand building needs a collective effo

Sadhguru message can resonate with brand owners too

Stay true to a brand’s promise and deliver – brand owners need to respect that

Sadhguru is taking on a 30,000 kilometre journey to spread the word on 'Save Soil'. The emphasis on clarity of messaging can resonate with marketers too.

Give an ear to podcasts for branding chances

New ways of creating branding opportunities are surfacing – it is time to take them on

Brands need to pick up their consumer data and make best use of it. Do not leave it to third parties.

Brand Dubai's value will be on full display

Dubai gets another chance to show why it is one of the cities to visit and be in

Indian expat beats fear of COVID vaccine, thanks Dubai

Advertising professional shares experience of how he dealt with White Coat Syndrome

Blood pressure in many patients shoots up at the sight of needles and medical equipment

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