Dubai: For many, a job is no longer for life; we continually look to move on, evolve ourselves and strive for new and better opportunities. This results in a language of optimisation; people ‘skill up’ and badge this on their profiles.
With recruiters using keywords to identify the perfect candidates, job seekers should use the right words to land their dream job. There has never been a better time to ensure the words you choose are selling you as powerfully as they would do in an interview.
Take pride in your online appearance. Help your ideal employer find you by ensuring your profile is complete and sells you in the best possible way, starting with the language you use. If you consider yourself a ‘specialist’, why not show this by tailoring your profile accordingly? List relevant skills which have been built up through your work experience.
Show character. While the words you choose say a lot about you, it’s also important to strike a professional tone; be assertive and direct when talking about your achievements. Don’t shy away from adding some personality to your language though – this is a great way to show your character.
Words don’t need to do all the talking. Instead of saying you’re ‘creative’, why not show recruiters by including presentations, video, design work and projects you take pride in? Remember, in a sea of potential candidates you want to stand out from the crowd; you’ve only got five to ten seconds to impress a potential employer.
Be active. It’s not just about what’s on your profile, proactivity is key when it comes to networking. Follow organisations that inspire you, or that you’d love to work for, make new connections, join groups and participate in discussions. This keeps your profile active and shows recruiters that you’re plugged in to what’s happening in your industry.
Voice your opinion. If you are an ‘expert’ on a given topic, why not tell the world by publishing a post on LinkedIn? By offering your opinions on industry matters, it demonstrates that you are knowledgeable and well informed.
- The writer is senior manager, Marketing & PR, LinkedIn Middle East and North Africa
