Dubai Personal care product major Unilever is on a unique Ramadan drive.
Thanks to its fifth annual clothes campaign, over 30,000 pieces of clothing donated by residents are being sent to the Emirates Red Crescent — after a good wash.
The campaign called ‘Share A Touch Of Love this Ramadan’ with its cleaning agent brands Omo and Comfort is running till July 22 with drop-off booths in four malls – Mirdif City Centre, Mall of the Emirates. Deira City Centre and Lamcy Plaza. The apparel collected will eventually be distributed in refugee camps around the region.
“The success of this campaign has been incredible,” said Waqas Javed, Marketing Director Foods, Refreshments & Home Care – Unilever Gulf, adding clothes are being picked up from people’s homes too, besides the drop-off boxes.
If you wish to have your donations picked up from home, call +97155 3838 434.
