Cupertino, California: Many praised the “Apple Watch”, priced from $349 (Dh1,281) when it debuts next year, for its clean aesthetic, but some bloggers and editors said the watch had a masculine aura, which would limit its allure to parts of the style-conscious crowd. Others said the design, while pleasing, was less than revolutionary.
Many contacted by Reuters agreed that the device was better looking than existing offerings from the likes of Samsung Electronics and LG, which are judged to be clunkier.
At Tuesday’s launch, Apple displayed a gallery of watches but onlookers had to be content with tightly controlled demonstrations by Apple employees. Gwen Stefani, fashion designer and No Doubt singer, told Reuters even she wasn’t allowed to play with these watches.
“It is immaculate in terms of how function meets design. The issue is really about how much people want to wear something so clearly, essentially an amazing gadget,” said Alexandra Shulman, editor of British Vogue.
“This is just the beginning. How long before there is a partnership with Marc Jacobs and Valentino to do more sophisticated faces?” said Lea Goldman, features and special projects reporter for Marie Claire.
“It’s not pretty,” Roseanne Morrison, fashion director for The Doneger Group told Reuters. “It’s very future techno as opposed to feminine sexy.”
