World | Philippines

Coffee, tea or dance? In-flight entertainment in the Philippines

Flight attendants provide educational entertainment.

  • By Gilbert P. Felongco, Correspondent
  • Published: 00:00 October 4, 2010
  • Gulf News

Cebu Pacific’s dancing flight attendant
  • Image Credit: Supplied
  • Cebu Pacific’s dancing flight attendant campaign started last Thursday and going by the reviews on YouTube, it’s here to stay.

Manila: When was the last time you listened carefully to a flight attendant giving safety instructions before take-off? Chances are, never. But if you are flying Cebu Pacific, chances are, you've taken notice. Air hostesses on the Philippines carrier break into a dance while giving the safety instructions.
 

"Cebu Pacific has always been known as a fun airline. We were looking for something new and different to show that flight safety doesn't have to be boring," Cebu Pacific vice-president for marketing and distribution Candice Iyog said in an interview aired on GMANews.TV.

Cebu Pacific's dancing flight attendant campaign started last Thursday and going by the reviews on YouTube, it's here to stay.

In the YouTube video, the flight attendants deliver instructions while dancing to Lady Gaga's Just Dance and Katy Perry's California Gurls. Less than two days after the video was posted, the nearly two-and-a-half-minute clip had been viewed more than 700,000 times, reports said.

Air travel is generally boring and uneventful, but Iyog said the dancing flight attendants are something to look forward to in every flight.

Professional choreographers composed the dance routine.

What do you think of this initiative? Do you think this will encourage more people to pay attention to flight safety demonstrations?

Comments (13)

  1. Added 09:09 October 5, 2010

    In deed a breakthrough for an amusing journey yet SAFETY is strongly Up hold.

    Gracie, Dubai, United Arab Emirates

  2. Added 08:02 October 5, 2010

    for a change, enjoy the performance and keep safety in mind! we love it.

    JOVENER ROSALES, DUBAI, United Arab Emirates

  3. Added 02:45 October 5, 2010

    Air New Zealand's safety demo video is much better, more entertaining, in addition to that the safety message gets across pretty well.

    Khalid, London, United Kingdom

  4. Added 21:49 October 4, 2010

    It actually made the airline safety procedures exciting and less boring. Atleast Cebu Pacific is looking for innovative ways to improve their services, the Crews are in great shape and pretty as well, and the beautiful smile on their face is always there.(Thats what the FA of Airlines here lack).

    maherm, Abu Dhabi, United Arab Emirates

  5. Added 21:41 October 4, 2010

    c'mon, do you think passengers DO pay attention when the demonstration is done in the old-fashioned way?

    kresnap, Dubai, United Arab Emirates

  6. Added 21:06 October 4, 2010

    GN Team your the best. What an amazing video. The ladies were too good i should say. thats what i call Wow!!!! it was well presented with out a single mistake.i wonder if we could start this in other flights too to make our journey more enjoyable.

    Mathew Litty, Dubai, United Arab Emirates

  7. Added 21:05 October 4, 2010

    I truely agree that this will catch the attention of every one including children, & as well as inform every one clearly the procedures & steps to be taken as this will always remain in their mind with the dance. Cheers & way to go !

    pankaj, Dubai, United Arab Emirates

  8. Added 21:01 October 4, 2010

    Demonstration In a form of a dance. Read the statements again Readers. this is done in such a way that passengers do not get bored and can pay attention to important details. so if any unprecedented events take place we don't have to blame the cabin crew for that. when i am on the flight i make sure i pay attention to each and every single detail. IF your not then your just negligent as that's what most of us do . We tend to ignore the important message.

    Mathew Litty, Dubai, United Arab Emirates

  9. Added 18:54 October 4, 2010

    I think it is a creative way of educating poeple about flight safety. I admit this will definitely get my attention, rather than the boring, formal style that airlines deliver flight safety demonstrations.

    Frances, Dubai, United Arab Emirates

  10. Added 18:53 October 4, 2010

    this is so stupid i must say ......wat is this i think this will be the most discusting step if taken

    Rida, Sharjah, United Arab Emirates

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