Dubai: Social media platforms can be used to support humanitarian causes, charities, and promote positivity in society, said social media influencers speaking on the second day of the Arab Social Media Influencers Summit at the Dubai World Trade Centre on Wednesday.
Saeed Al Rumaithi, UAE Federal National Council member, and Munther Al Muzaki, TV presenter, kicked off the second day with a session discussing Emiratis on social media.
With many UAE and GCC social media personalities under the spotlight for their various talents, including stand up comedy videos, make up tips, and artistic talents, the duo chose to refer to the positive impact they and many others have had through their online presence.
“One example is how I used my social media platforms for philanthropic activities this year. I partnered with Red Crescent to help raise money to build a hospital in the north of Iraq,” said Al Rumaithi.
Earlier this year, Al Rumaithi raised Dh4 million during Ramadan, by spreading the word on his social media accounts and urging people to donate to the cause. With the help of the Red Crescent, the plot of land was bought and the hospital was completed three months after Ramadan, he said.
His partner on the stage, Al Muzaki, also told the audience about an occasion he posted involving his Indian chef’s daughter’s wedding. The TV presenter used social media to inform the public in India about the wedding, leading to thousands of guests attending and celebrating the occasion.
Balqees’ social message
Meanwhile, singer Balqees told her fans that while singing is her passion, she also uses her social media accounts to spread her beliefs in social causes.
“Five years ago, I was interviewed on MBC and asked what my social message is. I answered saying that I support women who have been subjected to violence and homeless children,” she said.
Shortly after, Balqees received the UN’s support and is currently working with them to help enable women reach positions in the job market.
The singer pointed out that she used her Snapchat account during Ramadan to demonstrate the different traditions and cultural rituals of people around the world during that month. “I didn’t know very much about Sudan or Morocco, and receiving pictures and videos from followers around the world and posting them taught me a lot about other cultures,” she added.
Balqees also commented on “shallow” social media influencers who use their platforms solely to generate fame and profits from advertisements. “We can’t fix the world, but we can help fix what is broken around us. Influencers, bloggers and the media should not help promote or report on those individuals who are using social media for their own gain and spreading unethical content,” she said.
Describing the importance of two-way communication with followers, Balqees said she invites feedback from her followers and encourages their contribution. “I am also proud to say that I was the reason behind two of my fans getting married,” she said.
