Dubai: Those who have misconception that Pakistan is all about terrorism and extremism, must visit Studio 8 in Dubai to see the ultra modern side of the country as top Pakistani fashion designers have displayed a wide range of ready to wear clothes.
Opening of the Labels, a dedicated section for Pakistani designers at Studio 8, an international multi-brand boutique on Jumeirah Beach Road in Dubai, was much appreciated by guests. Studio 8 was thronged by the elite of Dubai's fashion scene, some of whom flew in from Pakistan to participate in the ceremony.
"It's new addition to Dubai's fashion scene," said Sarah Bel Hasa, owner of Studio 8. She told Gulf News that it all started just two months ago when she went to Lahore to watch the Pakistan Fashion Week and decided to bring those talented fashion designers to Dubai.
"I always wanted to have Pakistani designers at the boutique along with Indian, Emirati, Lebanese and Kuwaiti designers. I am very pleased with the quality and depth of work by these talented Pakistani designers," she added.
A wide selection of clothes especially designed to cater to demands of women in the UAE is on display at the boutique.
Earlier, Ambassador of Pakistan Kursheed Ahmad Junejo, who inaugurated the Pakistani designers' section, said that he would encourage Pakistan designers to organise a fashion show in Dubai as well.
"They are showing the new face of Pakistan to the world with their innovative designs which speak of modernity in the country contrary to extremism," he said, adding that the government would provide full support to Pakistani designers to open more boutiques in the UAE as they can reach out to more than 200 nationalities living here and play their role in image building of their country.
Zahir Rahimtoola, owner of Labels, a multi-designer boutique, said that his joint venture with Studio 8 in Dubai, would open new avenues for Pakistani designers.
He said that Pakistan's dynamics are changing. "Change is happening with the holding of fashion weeks as Pakistani designers are now reaching out to wider communities instead of earlier limited access,"
Sahar Atif, one of the leading designers with the brand name ‘Saai' (shadow) from Lahore said she got amazing response in Dubai and it's a great pleasure to be part of Studio 8.
