Dubai: Technology impacting media formats and the prospects of local media evolution will be the focus of two sessions of the forthcoming Arab Media Forum, organisers Dubai Press Club (DPC) announced on Sunday.
Mariam Bin Fahd, executive director, Dubai Press Club, said: "This edition of the forum is appropriately themed ‘Shifting mediascape: inspiring content… expanding reach', reflecting the key transformation stages the industry is going through.
"Complementing the theme, we have included ‘Local content in Arab media… its hopes and prospects' as part of the forum agenda to discuss the defining role of content, especially locally-generated content.
"Our programme will also include another session on ‘Media's new forms and patterns' to focus on the major changes across all media platforms including newspapers, TV, radio and the internet."
The session on new formats of the media will also explore the evolving roles in the field of journalism as well as the Arab media's ability to cope with technical advancements while seeking to chart the path the industry may have to take to meet its financial requirements.
The session on local content aims at looking at the future of Arabic content, especially in television and broadcasting. Speakers will focus on programmes developed in Arab countries and the international templates altered to fit with the local market as well as programmes that companies buy with copyright to get them translated or dubbed into Arabic.
Venue
The Arab Media Forum 2010 and the Arab Journalism Awards will be held on May 12-13 at The Atlantis-Palm under the patronage of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
