Dubai: The Dubai Press Club has announced that three workshops will headline the first day of the Arab Media Forum 2011 in Dubai, highlighting media content, editorial changes on the Jordanian media's landscape and medical advisory TV programmes.

Organised under the patronage of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the 10th edition of the Arab Media Forum will be held from May 17 to 18 at the Grand Hyatt in Dubai.

Representatives from television, radio stations and newspapers, as well as columnists, researchers and students of different media majors, from across the world and the Arab region, are expected to attend the event.

Individual sessions at Arab Media Forum 2011 will shed light on the changes in the media landscape that have accompanied political, social and historical transformations in the Arab world, seeking to present an accurate and comprehensive reflection of their impact and the future of the industry as a whole.

Targeted audiences

The first workshop titled ‘Media Content…More Personal…More Interactive' will discuss the substantial changes occurring in content creation on the issues that interest targeted audiences.

In addition, the session will focus on the growth of companies that specifically support content development for the internet and social networking users, as well as platforms that engage digital forums such as television.

The session on ‘Jordanian Media…Birth Pangs or Heartburn?' will have panellists focusing on the increase in the number of newspapers, TV and radio stations, and magazines that reflect the direction of the media towards playing a major role in shaping public opinion in Jordan.