In the event of a cruise control malfunction:
1) Keep calm and make sure your seat belt is on
2) Put on the hazard lights
3) Call 999
4) Put the gear on Neutral (N), then turn off the engine
6) If that fails, push on the brakes firmly and steadily until the car eventually stops
7) If the previous method also fails, slowly pull up the handbrake while firmly holding the steering wheel
8) If that also fails, change the gear setting from Neutral (N) to Drive (D) repeatedly
Courtesy of Dubai Police