UAE | General

Condom home delivery service

Condoms delivered to your doorstep within an hour under a pilot project

  • By Sharmila Dhal, Senior Reporter
  • Published: 22:00 February 6, 2013
  • XPRESS

  • Image Credit: SUPPLIED
  • Fake Durex Featherlite Condoms that have been made in China and intercepted by Hong Kong Police and the Customs and Excise department. 70% of world’s fake goods originate in China. Fake Goods, China

Dubai: A unique SOS Condoms service, which made bigger headlines in the West, than in the UAE, was launched as a pilot project here by condom manufacturer Durex and creative agency Buzzman Middle East last week.

“Since it’s difficult to talk openly about sex in the Middle East, Buzzman Middle East found a new way to reach its audience and decided to turn a product into a service with SOS Condoms,” says Buzzman.

If you fancied the service, all you had to do was place an order through a geo-localised application on a smartphone or the SOS Condoms website between 4pm and 4am from anywhere in Dubai. You would get it within the hour.

The minimum order was for a dozen condoms which cost $15 (Dh55).

Promising complete privacy, the service claimed to have a “discreet and professional team” to make deliveries.

A much-publicised video explained how the condom deliveryman would arrive at your doorstep in disguise, dressed maybe as a pizza delivery man or someone asking for directions.

Save your date

The Durex app, which was available in the App Store, said: “Get condoms whenever you need them. We deliver wherever you are… Whether it’s day or night, our professional teams deliver condoms to you quickly and discreetly … SOS Condoms will save your date.”

Launched as a test in Dubai, SOS Condoms will be introduced in other cities based on the feedback received through a Facebook page vote.

Reckitt Benckiser, the UK-based company that owns the Durex brand, told XPRESS: “ The project is part of a broad initiative. It was a pilot being tested to ascertain both its compatibility and relevance. Following the completion of our assessment, the project has already ended. “

“Durex has, over the past 85 years, consistently stood for trust and sa fety, and has always strived to answer the health and wellbeing needs of the brand’s legitimate customers in a socially responsible manner,” it said.

Comments (18)

Your comments
  1. Added 16:04 February 7, 2013

    It's a very good service, promoting safe sex.

    Jazz, Dubai, United Arab Emirates

  2. Added 15:04 February 7, 2013

    what's better.. getting an increase in STDs? Or people getting infected with HIV-AIDS? People have sex, in and outside of marriage and worldwide there's an increase in STDs and HIV-AIDS infections..... Anyone against protection against these dieseases? Condom delivery... I expect the deliverers of the condoms will have company IDs to show to the customers. Crime increase.... it's the one opening the door who's responsible for the person getting in.... I think it is a great step forward for the people, young and old! My opinions!

    Adrian, Amsterdam, Netherlands

  3. Added 14:35 February 7, 2013

    Condoms have nothing to do with premerital sex. Those who engage in premerital sex can buy the condom from the supermarket.

    Siraj, Abu Dhabi, United Arab Emirates

  4. Added 14:00 February 7, 2013

    If one can buy from delivery boy, why not from store. I do not think its a good idea.

    THB, DUBAI, United Arab Emirates

  5. Added 12:13 February 7, 2013

    Dont these guys have anything else to promote. The best part is they come in disguised as pizza boys, tourist etc, dont you think this is a good idea for crimimal activities. Next time what are people going to deliver at the door step?

    Nizam, Dubai, United Arab Emirates

  6. Added 11:53 February 7, 2013

    This could support premarital sex, as a married couple wont find hindrance in purchasing the items from the market.

    Ali, Dubai, United Arab Emirates

  7. Added 11:32 February 7, 2013

    This is great..i like it ...good work..

    fay, Dubai, United Arab Emirates

  8. Added 11:01 February 7, 2013

    This service has been banned by the government already, and for a very good reason I must say.

    felicity, dubai, United Arab Emirates

  9. Added 10:50 February 7, 2013

    Quite a brilliant idea but it can be used by criminals very effectively for destructive purposes. I think Identity used by delivery people should be disclosed for being on safer side.

    Raghu Kulkarni, Dubai, United Arab Emirates

  10. Added 10:19 February 7, 2013

    Seriously good idea...

    Imtiaz Peera, Ajman, United Arab Emirates

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