The design was rather simple. Clean cut, straight lines with soft grey furnishings and soft black leather walls dominated the apartment.

This is Armani's signature apartment at the world's tallest building, Burj Dubai.

The press preview on Sunday took reporters through sturdy floors made from black marble, which gave a dark feel to the room. But this was complemented with soft yellow lighting which added a touch of warmth to the whole apartment.

A soft grey, rather large sofa dominated the living room and faced the neatly organised entertainment system.

The kitchen also struck as simple yet practical, with large appliances neatly tucked away behind cupboards, hidden away from the naked eye.

Again the relaxing lighting complemented the light grey cupboards and the walls.

The bedrooms are located at the left and right of the living room. Each bedroom contains a good sized en-suite bathroom with marble cream floors, and accessories which also match the soft grey coloring of the living room.

When entering the bedrooms, the double bed, placed in the centre, dominates the area and faces a state-of-the-art system with a flat-screen TV and all that comes with it.

A walk in closet graced with vintage Armani clothing and shoes greeted visitors.

The room also offered spectacular views of the balcony which faces a massive lake filled with fountains, walking bridges, the Dubai Mall, and the Arab and Italian architectures of various future projects and buildings around the Burj Dubai.

The whole apartment is filled with black marble flooring and soft grey leather walls, which gives it a somewhat masculine feel.

This apartment is certainly not for the claustrophobic with the dark colours and tight knit surroundings.

Although the design is clear cut, one can't help but feel you are in a maze. Doors and entries are not clear and it is not for those who like bright colours and airy surroundings. It is defiantly a flat for the metropolitan bachelor.

However, one can't help falling in love with the overall aura and feel of the flat.

It exudes elegance, relaxation, and serenity. It almost automatically makes you relax and feel at ease. The soft, warm lighting relaxes you and the apartment makes you feel like you are in another time, almost in the future.

It is not cluttered in anyway but has just the right amount of furniture in just the right space. The small space has been used wisely.

Ahmed Al Matrooshi, managing director Emaar Properties said: “You are not just buying a flat. You are buying a lifestyle, all the items have been selected by Giorgio Armani himself.''

The Armani Residences will be located between the 9-16 floors, offering spectacular views.

There will be 144 one- and two-bedroom private residences. The total area per unit will vary between 100 and 200 square metres. Residents will have access to hotel assistance services including 24-hour room service, housekeeping, library, spa, gym and swimming pool.