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South Korean army soldiers pass by a TV news program showing a file footage of a missile launch conducted by North Korea at Seoul Railway Station in Seoul, South Korea, Friday, April 15, 2016. A North Korean launch of a missile on the birthday of its revered founder appears to have failed, South Korean and U.S. defense officials said Friday. The letters at a screen read: "North Korea launched a missile from its east coast." Image Credit: AP

Seoul: North Korea attempted and failed to launch what experts believe was an intermediate-range ballistic missile on Friday in defiance of U.N. sanctions and in an embarrassing setback for leader Kim Jong Un, drawing criticism from major ally China.

The failed launch, as the reclusive country celebrates the "Day of the Sun" on the birthday of Kim's grandfather, follows the North's fourth nuclear test in January and a long-range rocket launch in February, which led to new U.N. sanctions.

But the North has nevertheless pushed ahead with its missile programme, supervised by Kim, in breach of U.N. Security Council resolutions.

The U.S.-based 38 North website, which specialises in North Korea, said there has been activity at the country's nuclear site based on satellite imagery and on Wednesday said the possibility of a fifth nuclear test "could not be ruled out".

China, North Korea's most important economic and diplomatic backer, has been angered by Pyongyang's nuclear tests and rocket launches in the face of U.N. sanctions that China has also backed.

Chinese Foreign Ministry spokesman Lu Kang said the U.N. Security Council was clear on North Korean rocket launches.

"At present, the situation on the peninsula is complex and sensitive," he told reporters. "We hope all parties can strictly respect the decisions of the Security Council and avoid taking any steps that could further worsen tensions."

Chinese state media was more direct.

"The firing of a mid-range ballistic missile on Friday by the Democratic People's Republic of Korea (DPRK), though failed, marks the latest in a string of sabre-rattling that, if unchecked, will lead the country to nowhere," China's official Xinhua news agency said in an English language commentary.

"...Nuclear weapons will not make Pyongyang safer. On the contrary, its costly military endeavours will keep on suffocating its economy." Friday is the anniversary of North Korean founding president Kim Il Sung's birthday which is widely celebrated. In 2012, it was marked by a long-range rocket launch attempt which also failed.

Fulfill your obligations: US tell North

The U.S. Defense Department said in a statement the launch at 0533 Korea time (2033 GMT Thursday) was detected and tracked by the U.S. Strategic Command which also assessed it had failed.

"We call again on North Korea to refrain from actions and rhetoric that further raise tensions in the region and focus instead on taking concrete steps toward fulfilling its international commitments and obligations," a U.S. State Department official said.

It was likely a Musudan, South Korea's Yonhap news agency said, an intermediate-range ballistic missile with a design range of more than 3,000 km (1,800 miles) that can be fired from a road mobile launcher but which has never been flight-tested.

The United States, which has 28,000 troops stationed in South Korea, said on Thursday it was aware of reports that North Korea was preparing to test intermediate-range missiles and was closely monitoring the Korean peninsula.

"Timing wise, today's missile was a cannon salute on the Day of the Sun, leading up to the party congress, but now that it has failed, it is an embarrassment," said Chang Gwang-il, a retired South Korean army general.

The North is scheduled to hold its ruling party congress in early May, the first such meeting in 36 years.

The North could not completely ignore the sanctions, but considered it the right time to attempt a missile launch to send a message to the world "we don't surrender to sanctions", Chang said.

Some experts had said North Korea may choose to test-fire the Musudan as it tries to build an intercontinental ballistic missile designed to put the mainland United States within range.

North Korea, which regularly threatens to destroy South Korea and the United States, often fires missiles during periods of tension in the region or when it comes under pressure to curb its defiance and abandon its weapons programmes.

The North and rich, democratic South are technically still at war since their 1950-53 conflict ended in a truce, not a peace treaty.

'Restaurant workers tricked into defecting'

Pyongyang's state media Friday claimed a group of 13 North Koreans working at a restaurant China had been tricked into defecting by South Korean spies.

The 13 - a male manager and 12 female employees of a Pyongyang-run restaurant - arrived in Seoul last week, South Korea's Unification Ministry said.

Ministry spokesman Jeong Joon-Hee said they had been under pressure to meet their quota for hard currency remittances to Pyongyang and had become disillusioned with the North's propaganda after being exposed to foreign media.

The South Korean government estimates Pyongyang rakes in around $10 million every year from some 130 restaurants it operates - with mostly North Korean staff - in 12 countries, including neighbouring China.

North Korea's propaganda website Uriminzokkiri claimed that the manager, who it said was bribed by South Korean spies, had tricked the 12 others into thinking they were going to a new workplace.

"The manager, in connivance with (South Korean) spies, tricked the employees into believing that they were moving to a different workplace in a far-off place" before putting them on a plane, it said in a commentary.

It said the "abduction" was part of the South's "heinous" anti-Pyongyang smear campaign.

South Korean daily Hankyoreh Sinmun quoted the Chinese owner of the restaurant in Ningbo, in eastern Zhejiang province, as saying the manager had stolen more than 1.2 million renminbi ($185,000) from the restaurant, which had a total of 20 North Korean employees.

The seven remaining North Koreans were staying with North Korean embassy officials and were expected to return home, the owner was quoted as telling the paper.

The 13 defectors were still incommunicado, being questioned by South Korean authorities.

The North's Red Cross spokesman Tuesday claimed the 13 were kidnapped by the South and demanded it apologise and return them immediately or face "unimaginable consequences and strong countermeasures".

Separately, the North Korean website also accused Seoul of trying to influence South Korea's parliamentary elections held on Wednesday.

A seemingly unstable North Korea has traditionally worked in favour of the ruling conservative party.

But President Park Geun-Hye's ruling Saenuri Party suffered a shock electoral defeat that broke its 16-year parliamentary majority and threatened its chances of retaining the presidential Blue House in 2017.