Zamboanga City: This city is banking on its huge pool of English-speaking professionals to earn it a place among the country's fast growing call centre business hot spots.
According to the Department of Labour and Employment (DOLE), the country's largest call centre and outsourcing firm, Cyber City Teleservices Limited (CCTL), has gone to Zamboanga City in search of call centre receptionists to complement its expansion programme in the Philippines.
Labour Secretary Patricia Santo Tomas said that CCTL representatives were in Zamboanga City last week to recruit more female call centre agents to fill up additional manpower requirements for its outsourcing operations.
They interviewed applicants and those who pass the interview will be trained and sent to their call centres in Pampanga and Davao, she said.
Santo Tomas said that amidst the ongoing political noise, the country remains a favourite destination of many American call centre and outsourcing firms due to the Filipinos' competence at speaking American English as well as their familiarity with the American culture. "This is an indication of the expanding call centre industry in the country," she said.
Zamboanga City Councilor Milabel Velasquez, welcomed the prospects of additional jobs.
She added that the security situation in Zamboanga City continues to attract many labour firms from Manila and other provinces.
