Manila: When was the last time you listened carefully to a flight attendant giving safety instructions before take-off? Chances are, never. But if you are flying Cebu Pacific, chances are, you've taken notice. Air hostesses on the Philippines carrier break into a dance while giving the safety instructions.
"Cebu Pacific has always been known as a fun airline. We were looking for something new and different to show that flight safety doesn't have to be boring," Cebu Pacific vice-president for marketing and distribution Candice Iyog said in an interview aired on GMANews.TV.
Cebu Pacific's dancing flight attendant campaign started last Thursday and going by the reviews on YouTube, it's here to stay.
In the YouTube video, the flight attendants deliver instructions while dancing to Lady Gaga's Just Dance and Katy Perry's California Gurls. Less than two days after the video was posted, the nearly two-and-a-half-minute clip had been viewed more than 700,000 times, reports said.
Air travel is generally boring and uneventful, but Iyog said the dancing flight attendants are something to look forward to in every flight.
Professional choreographers composed the dance routine.
What do you think of this initiative? Do you think this will encourage more people to pay attention to flight safety demonstrations?