Dubai: During the last three years and four months, the images and voice of only one man dominated media space in India.
Since June 2014, every word spoken by Prime Minister Narendra Modi made prime time news and occupied the front pages of newspapers. His public engagements — both political and official — were covered live. On social media too, Modi’s presence was overwhelming, his dominance was absolute and unchallenged.
In the last eight weeks or so, however, all that has been changing. A rejuvenated Rahul Gandhi is challenging Modi almost on a daily basis. Gandhi, who until recently was ridiculed on WhatsApp and other social media, has suddenly acquired a swagger that is being taken note of. Even the ruling Bharatiya Janata Party, which has promised to deliver an “India without Congress”, is now forced to take him seriously. Gandhi’s barbs directed at Modi evoke sharp responses from senior ministers. Media is giving him more space and his twitter handle shows dramatically improved engagement.
So, what does it mean for the future of Congress?
Very little in the short run.
Voters of Gujarat where elections are due in December are most likely to re-elect the BJP. While he has received robust response from people during his visits to Gujarat, there is a slim chance of Gandhi making a dent in Modi’s support base. Still, his new avatar, call him Gandhi 2.0, has made it clear that Modi can be held accountable and the next national elections in 2019 will not be a smooth sail for the BJP.
