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Rescue workers search at the site where a power plant's cooling tower under construction collapsed in Fengcheng, Jiangxi province, China, November 24, 2016. Image Credit: Reuters

At least 67 people have died after a platform under construction at a power plant's cooling tower in eastern China's Jiangxi province collapsed on Thursday, state news agency Xinhua said.

The accident happened in Fengcheng at around 7 am (2300GMT, 3am Dubai), and rescuers are on the scene Xinhua said, without giving other details.

Deadly accidents are relatively common at industrial sites in China, and anger over lax standards is growing after three decades of swift economic growth marred by incidents from mining disasters to factory fires.

China has vowed to improve safety at such facilities.

President Xi Jinping has said authorities would learn the lessons paid for with blood after chemical blasts in the port city of Tianjin last year killed more than 170 people.