Dubai: Research in Motion (Rim) announced on Sunday that it has launched its new BlackBerry Curve 9360 at authorised dealers in the United Arab Emirates.
Similar to the latest BlackBerry Bold 9900 smartphone, the new Curve 9360 is also enabled with new near field communications (NFC) allowing users to take advantage of new smartphone wallet e-payment services being rolled out in the UAE by Etisalat by year’s end.
Curve users can simply tap the phone, equipped with a Master Card PayPass enabled SIM card, and money pre-installed on the SIM card can be automatically be debited to make purchases.
In a statement early Sunday, Sandeep Saihgal, managing director for RIM Middle East, said that “the new BlackBerry Curve 9360 is a stunning, easy-to-use smartphone that will appeal to customers who want to stay socially connected.
The Curve family of smartphones has been a real hit in the UAE and we expect the new BlackBerry Curve 9360, with its significant performance enhancements and all the benefits of the new BlackBerry 7 operating system, to be well received by new customers as well as existing BlackBerry Curve users looking to upgrade.”
The company said it is excited to offer “built-in support for NFC (near field communications), a new technology that is enabling many exciting capabilities, including the ability to pair accessories or read SmartPoster tags with a simple tap of the smartphone.”
The new BlackBerry 7 operating system, meanwhile, comes with a next generation BlackBerry browser which is faster and more fluid, the company said.
