Abu Dhabi : Etisalat announced on Tuesday that it has now updated its Yellow Pages application, launched during Gitex 2009. The application allows iPhone users to quickly find the business that they require as well as call, email and browse company listings.

Commenting on the popularity of the service since its launch, Rashid Al Naqbi, General Manager of etisalat Directory Services, said: "We have had an overwhelming response for the etisalat Yellow Pages iPhone app, with over 10,000 downloads so far.

"It remained one of the most favoured applications following the weeks of its upload to the iTunes store, further demonstrating its popularity."

He added, "As usage of mobile internet for browsing and searching for information increases across the UAE, applications such as the Etisalat Yellow Pages for iPhone is rightly set to gain popularity owing to its rich value-added features, over and above the standard ‘search' services.

"It is a reflection of our commitment to constantly work with new technologies in order to meet our customers' ever changing needs."

This free software has been specifically developed for the iPhone and has extensive information on local businesses.

It features functionality such as maps, extended business listings and ‘History' search. Users can also share listings with others via SMS or email plus their favourite or most useful listings can be saved for future use.