Abu Dhabi: Etisalat launched its dedicated call centre on Saturday to cater to its small- and medium-sized business (SMB) customers in the UAE by offering convenient and comprehensive ICT services and support.

As per industry estimates, increased focus on promoting the SMB sector is likely to add over 100,000 new businesses in the UAE over the next three years. The call centre is an extension to etisalat’s existing customer care team that caters to nearly 11 million customers in the UAE.