Etihad Etisalat unveiled its new brand name for its Saudi Arabian operations - Mobily - during a ceremony in Riyadh yesterday.
Mobily's launch as the official brand for the company's products and services in Saudi Arabia will give its marketing a strong focus, said Engineer Khalid Al Kaf, Etihad Etisalat's chief executive and managing director.
"Mobily represents our commitment to the Saudi market and consumers. We aim to provide the best standard of mobile services and products, and match the aspirations and lifestyle of the Saudi people," he said.
The new brand name was unveiled by Engineer Mohammad Jameel Mulla, the Minister of Communications and Information Technology.
The event in Riyadh was also attended by Dr Mohammad Al Suwayel, Governor of the Communications and Information Technology Commission (CITC) and Obeid Bin Mes'har, deputy CEO of Emirates Telecommunications Corporation (Etisalat).
The company will contribute to the Saudi economy by providing maximum job opportunities for Saudi nationals and investing in the country's communications infrastructure by using Saudi contractors, said Shaikh Abdul Aziz Al Sughayer, Etihad Etisalat's chairman.
The company will also train young Saudis to work in its operations, he said.
Etihad Etisalat was founded in accordance with a royal decree. Saudi public and private investors own 65 per cent of its shares.
Key Saudi investors who have acquired 45 per cent of the company's shares include the General Organisation for Social Insurance (15 per cent), Al Jomaih Holding Company (six per cent), Abdul Aziz Al Sughayer Commercial Investments Company (six per cent), Rana Investment Company (six per cent), Abdullah and Said M.O. Bin Zaqr Company (six per cent), and Riyadh Cables Company Group (six per cent).
The company presented an additional 20 per cent of its shares for general subscription, giving an opportunity to Saudi citizens to invest in the firm.
Emirates Telecommunications Corporation owns the remaining 35 per cent of the company's stock.
