Business | Telecoms

Du to simplify data packages irrespective of devices

Telco operator expects data to constitute 30% of its mobile revenues by 2014

  • By Naushad K. Cherrayil; Staff Reporter
  • Published: 17:21 October 17, 2012
  • Gulf News

Farid Faraidooni
  • Image Credit: Ahmed Ramzan/Gulf News
  • Farid Faraidooni said there were more than 20 post-paid data bundles but the company has now moved down to five data propositions. He said they plan to simplify things further.

Dubai: Du is set to remove the barrier between data bundles and the devices, further simplifying it for customers, Fareed Faraidooni, Chief Commercial Officer at du told Gulf News on Wednesday on the sidelines on Gitex Technology Week.

“We had over 20 post-paid data bundles and moved down to five data propositions now. We are also going beyond this by simplifying it further. We are working to simplify data package plans,” he said.

He added that du has separate data bundles for Blackberry, iPhone, etc. “We want to delink this. So you can use the same data bundle irrespective of the device, that means you can change the device any time you want,” he explained.

In order to make it more controllable for customers, du has launched a data portal on the devices where customers can know how much data they have consumed and how much balance left.

“You will get notifications when you touch 80 and 90 per cent of your package and once you touch 100 per cent we will stop the internet connection. However, that does not mean that is the end. If the customers have crossed the limit, they can buy additional data bundle on the portal as well as change their data package at any point,” Faraidooni said.

Customer in control

Du’s main intention is to give control to the customer.

“We will be investing more in infrastructure. Our 3G HSPA+ (speed of 42mbps) covers more than 99 per cent of the UAE population. The investment will accelerate the intake of LTE in the country and using data.

“We are giving more attention to efficiency. This will fuel growth across sections. We will be offering more managed services and solutions for enterprises across major verticals,” he said.

The telco operator currently has over 47 per cent of the active mobile market share in the UAE.

He said, eventually data will constitute major part of the revenue. By end of second quarter, 15 per cent of the mobile revenue comes from data. “We expect to cross 30 per cent by end of 2014,” said Faraidooni, adding that how the growth in data can be accelerate, remains to be seen.

“So far we have a good momentum. We are fuelling the momentum with further investment in our infrastructure and by working with handset manufactures to make LTE devices,” he said.

Du on Wednesday started offering Samsung’s 8.9 LTE device, said Faraidooni, without divulging further details.

Regarding expansion plan, Faraidooni said: “The shareholders have not decided to move outside the UAE. But we will continue to explore and assess the opportunities and place it on shareholders table. The UAE operations will be our top priority.”

Comments (3)

  1. Added 14:54 October 18, 2012

    Du is providing good services but reduce the price for the data too... whereas for Blackberry have cheaper unlimited access and other packages are also not much economic, now there are more attractions on internet and people want to stay connected with it, but due to expensive plans not able to do.... also for Blackberry services and normal handsets have difference too.

    Imran, Dubai, United Arab Emirates

  2. Added 14:06 October 18, 2012

    Finally a sound decision, I always refrained from using DU services as they are complex and too customised for a various number of users. While I do understand that most consumers may want such tailor made solutions, but regular (masses) need standard services. Thank you for this, it might push me to buy now.

    Marwan, Sharjah, United Arab Emirates

  3. Added 09:53 October 18, 2012

    it is very encouraging to see DU adopt international policies to offer UAE customers the best coverage and services. I personally can vouch for DU's continued effort to become more customer oriented telecom operator and hope they continue to make strides in this accord. If only they can allow VOIP in the UAE. there is no need to diversify operations internationally, DU is doing fantastic in the UAE and with the growth back on track the efforts would be best served and rewarded in the domestic market.

    Fa, Dubai, United Arab Emirates

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