Dubai: Speaking at the annual Gulf Boating Conference at this year's Dubai International Boat Show, Gulf Craft COO Erwin Bamps highlighted the defining changes that the yacht industry has undergone in the last two years, and the challenges facing yacht manufacturers in the next 12 months.
"The global yacht industry has undergone fundamental changes in terms of product demand and customer behaviour. As the region's largest and internationally renowned fibreglass boat manufacturer, we have witnessed a transformation of the industry, not only in the Middle East but globally as well. Today's customers place far more importance on the corporate brand of boat manufactures and need to trust the company's ability to deliver beyond expectations."
"Confidence is a pivotal factor in purchasing decisions today ... It is not enough to offer a good product alone. If boat manufacturers want to survive in the current market, they have to evolve from a sales and product approach to a solutions focused approach."
