Riyadh: Saudi Telecom Co., the nation’s biggest phone operator, is considering a sale of its mobile transmitter towers, its chief executive officer said.

Margins for traditional telecom services are not what they used to be and Saudi Telecom is looking for ways to diversify revenue and boost efficiency, Chief Executive Officer Khaled Bin Hussain Biyari said in an interview on Bloomberg TV. One way to do that is to create a company that would sell the towers.

“We are seriously considering it, we are doing our internal assessment in terms of what value it will bring us,” he said. “It’s not about the money. It’s about creating efficiency in operation.”

The economic slowdown amid a slump in oil prices “is a fact” though the company in the oil-rich kingdom is still growing, Biyari said. Saudi Telecom has invested “heavily” in cloud technology, he said.