Dubai: Etisalat launched its new eLife user interface (UI), designed to create a deeply personalised experience as well as to improve content discovery across its eLife TV channels and on-demand services.
The new eLife UI will be able to tailor programming to customer interests, allowing eLife TV viewers to enjoy seamless content discovery. It will leverage real-time data to simplify navigation, search and content selection, enriching the TV viewing experience and making it more relevant to each viewer. The eLife UI is automatically rolled out to Etisalat’s latest eLife TV box.
