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EITC creates new business divisions to drive digital strategy

Du’s parent company also appoints two new deputy CEOs

Gulf News

Dubai

Emirates Integrated Telecommunications Company (EITC), the holding company behind du, said it is creating three new divisions within the business to develop new digital products and services.

In a statement on Wednesday, the company said the creation of new divisions aims to drive digital transformation and EITC’s “next phase of growth”.

The new divisions include an Information and Communications Technology (ICT) solutions division, a digital lifestyle and innovation division, and an infrastructure division.

The company also appointed new deputy chief executive officers; Fahad Al Hassawi and Farid Faraidooni, who will both be supporting Osman Sultan, EITC’s chief executive. Al Hassawi will oversee the telecoms operations including the du and Virgin brands, as well as the digital lifestyle and innovation division. Faraidooni will be overseeing the ICT solutions and infrastructure divisions.

“Our industry is in the midst of a major digital transformation. The rapid development of smart technology, combined with our increased reliance on cloud services and the explosive impact of big data and IoT (internet of Things), has redefined the way people interact and how companies do business,” EITC’s CEO, Sultan, said.

Such developments in technology have forced telecommunications service providers to adopt to these new market realities, he added.

“These strategic initiatives are a reflection of the next phase of growth envisioned by EITC. The new structure and new executive appointments will enable EITC to continue the exciting ongoing expansion into new business areas,” Sultan said.

The company said the new ICT solutions division will provide the UAE government and other businesses will ICT infrastructure and services including networks, security, data centre services, and cloud services.

Sultan said that division will provide telecommunications and ICT solutions that will support the UAE’s plan to be a hub for innovation and smart services.

Meanwhile, the digital lifestyle and innovation division will focus on the development of innovative products and services for consumers including video and smart home services.

The infrastructure division will consolidate all infrastructure, network, and data centre operations that are currently under the EITC umbrella. The division will be led by Saleem Al Blooshi in his new capacity as chief infrastructure officer.

EITC also said it will bolster its strategy division under Eddy Skaf, who has been appointed as chief strategy officer where he will be responsible for the development and implementation of EITC’s overall corporate strategy.

Du’s share prices ended almost flat on Wednesday at Dh5.35 (up 0.19 per cent).

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