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Consumer Index to enhance automotive businesses in Dubai

Classification of agencies’ friendliness will enhance competitiveness

Gulf News

Dubai: The classification of car agencies according to the Index of the Consumer Friendly Businesses in Dubai will enhance its businesses performance and increase competitiveness in the market, a top official at the Dubai Department of Economic Development (DED) told Gulf News.

Mohammad Lootah, deputy CEO of the Commercial Compliance and Consumer Protection Division (CCCP) in the DED, said: “To categorise car agencies according to the forthcoming index will not only help improve the quality of services and enhance competitiveness but it will boost the market in general.”

“Ten car agencies have participated in a survey developed by the DED to help classifying these firms according to their business efficiency and customer satisfaction.”

In an attempt to protect the right of consumers and to ease doing business in Dubai, DED earlier announced that they are going to issue the Index of the Consumer Friendly Businesses in Dubai focusing on three main sectors: shopping malls, car agencies and electronics.

The Index will be released by December end.

The index will measure three main criteria:, customer satisfactions which represent 60 per cent of the assessment, complaints reported against these firms representing 20 per cent and price evaluation by 20 per cent. 
“Firms that get the top classification will be recognized by the DED and in turn this will be an incentive to develop and grow with their services as well as business,” Lootah said.

Moreover, he highlighted that despite the fact that the automotive sector will get an overall assessment, DED has classified this sector into six sub-categories based on cars models and specifications.

To make the assessment process more transparent and credible, a specialised company is working on this project while the DED has the supervisory role.

Moreover, the survey has been sent to over 1,000 consumers via email to measure their satisfaction through a series of questions.