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The Lamborghini LP 570 4 Performante at the Dubai 2011 Motor Show. High end sports car Lamborghini has sold 14 cars from the stand including 10 new Aventador models and four Gallardo models. Image Credit: Oliver Clarke/Gulf News

Dubai: As well as drawing in the crowds, exhibitors are reporting higher than expected sales at the Dubai International Motor Show.

High-end sports car Lamborghini has sold 14 cars from the stand including 10 new Aventador models and four Gallardo models, collectively priced at more than Dh23 million. Bentley has concluded four sales, including a Mulsanne, two Continental Flying Spur Speed Series 51 models and a new Continental GTC, with bookings confirmed for an additional 15 other models.

AGMC, the sole dealer in Dubai, Sharjah, Fujairah, Ajman, Ras Al Khaimah, Al Ain and Umm Al Quwain, for Rolls-Royce Motor Cars reported sales of two bespoke Rolls-Royce models by the second day of the show while premium luxury tuning manufacturer Brabus made a Dh2.2 million sale in the opening hours of the show.

"We have received more than 700 confirmed enquiries during the past three days, with the majority of them for our exclusive Extreme range which includes our models from our FJ Cruiser, Landcruiser and Hilux ranges. We have also confirmed orders from other GCC countries which is excellent," said Julian Redman, senior marketing manager at Al-Futtaim Motors.

To sweeten the deal, manufacturers such as Chevrolet, which this year used the motor show for the global debut of the new Trailblazer, are offering a daily draw to win top of the range Dr Dre headphones and the latest Call of Duty video game.