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Lamborghini joins the SUV supercar boom

Lamborghini unveiled the once-improbable Urus SUV on Monday at its headquarters in Sant’Agata, Italy

  • The new SUV 4x4 Lamborghini Urus presented in Bologna. Image Credit: AFP
  • The new SUV 4x4 Lamborghini Urus presented in Bologna. Image Credit: AFP
  • The new Lamborghini Urus is presented at the headquarters in Sant'Agata Bolognese, near Bologna.Image Credit: AP
Gulf News

MILAN - Supercar makers have long known that parked next to that snarling Lamborghini or stately Bentley at some of the globe’s toniest addresses is a practical SUV. With the suburban utility vehicle market growing by leaps and bounds, they increasingly want in on those profits.

Lamborghini unveiled the once-improbable Urus SUV on Monday at its headquarters in Sant’Agata, Italy, where the carmaker owned by the Volkswagen group is expanding the factory to meet utility vehicle demand. The Urus joins a luxury field alongside the Mercedes G-Class, the Bentley Bentayga and the trailblazing Porsche Cayenne, soon to be joined by Aston Martin, Rolls-Royce and, in all likelihood, Ferrari.

Analysts say the SUV has become a natural fit for brands, with sales in the luxury range quadrupling from 2010 to 2016. (AP)

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