1.628246-2458322445
Abdul Hamid Seddiqi, vice-chairman of Ahmed Seddiqui and Sons, at the new outlet. The store, located in the Mirdif City Centre, is the most recent addition to a catalogue of addresses of the established Gc boutiques. Image Credit: Supplied

Dubai: The Swiss watch brand Gc last week opened a luxury outlet with retailers Ahmed Seddiqi & Sons.

Located in the Mirdif City Centre, this is the most recent addition to a catalogue of addresses of the established Gc boutiques.

Arun Menon, division director of Fashion Brands, Ahmed Seddiqi & Sons said: "The new Gc showroom will be a revered and welcome addition to a market that sees outstanding quality and distinction in watchmaking."

The boutique features contemporary design and aesthetic furnishings that illustrate extensive attention to detail, a distinguished and luxurious atmosphere that corresponds to the signature of the divine range of Gc products and the unsurpassed reputation of Ahmed Seddiqi & Sons.

The opening of the new Gc boutique marks another milestone in the expansive development of such a young, successful brand of timepieces.

Eleven Gc boutiques have been opened worldwide since 2007, and they are to be followed in 2010 by new outlets across Asia, the Middle East and Europe, in the style capitals of Paris and Geneva.

Firmly rooted

Established in 1950, Ahmed Seddiqi & Sons is a family owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Bur Dubai, Ahmed Seddiqi & Sons has become the largest retailer of Swiss watches in the Middle East, boasting a portfolio of over 50 brands in 52 locations in the UAE.

The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The board of directors and executive committee consist of the second, third and fourth generations of the Seddiqi family.