Dubai: The 10th Dubai International Motor Show was inaugurated on Wednesday by Shaikh Mansour Bin Mohammad Bin Rashid Al Maktoum, as the global automotive industry looks to end the year on a high note at this year’s largest and most important automotive event in the Middle East.

Running until December 20, 2009, visitors to the show can witness a record number of exclusive global debuts of 13 new models yet to be seen by the rest of the world, more than 40 launches of new vehicles to the region, and hundreds of exciting 2010 models from the top name manufacturers participating.

The day started off with few visitors, but later on, people flocked in to the eight halls with an impressive range of cars on display.

Phil Horton, Managing Director of BMW Group Middle East said: “Looking around us here today at what has become a truly world-class automotive event, BMW Group can only be proud to have been part of the development of the Dubai Motor Show.  This is the most important automotive event for the Middle East region and we are delighted to be part of the success.”

Hussein Murad, Regional Director for Sales, Ford Middle East said:  “Ford has always had a strong presence at the Dubai Motor Show as this is one of the region’s most significant automotive events.  We look forward to yet another successful show this year as we launch our new models, and playing our part in the continued growth and stature of this highly influential trade window for our industry.”

Nissan was also quick to recognise the milestone achievement of the Dubai International Motor Show. Michel Ayat, CEO of Arabian Automobiles, Nissan distributor the UAE, said:  “The show has consistently provided an excellent platform to showcase our automotive brands to a wide cross-section of the region’s car buyers and all within a facility that is easily accessible for the public and user-friendly for exhibitors.”