Dubai: IPG Mediabrands has recently headquartered its media agency BPN in the Middle-East to take advantage of opportunities in the region’s continually evolving media landscape.
IPG, which has partnered with Horizon Group’s Brand Connection Network on BPN’s new positioning, aims for the media agency to offer a different approach to business models, and new services in the Middle East. Their model gives clients an integrated brand programming strategy by integrating many marketing disciplines, including social, digital and shopper marketing.
Rafic Saadeh, Chairman of Horizon Holding, said: “The introduction of BPN in the Middle East complements perfectly the Horizon Group’s strategic capabilities and our offering as an integrated advertising and marketing solutions company in the Middle East.”
BPN focuses its activities on programming insights, such as social data insights, to generate effective media decisions, and to help businesses achieve better results.
IPG claims that, with its strong presence in the region, BPN is expected to be successful in its new headquarters.
“BPN is a perfect match for our group and we are confident that our vast portfolio of clients across the region will benefit with this latest addition to our overall capabilities,” Saadeh said.
By the end of the year, BPN is planned to be launched in 20 countries across five continents, including the United States, Latin America, Europe and Asia.
Sarah Al Gethami is a trainee at Gulf News.
