Business | General

Gold bars, air tickets for Bangladeshi expats

Al Ansari dangles rewards to lure more remitters

  • By Cleofe Maceda, Senior Reporter
  • Published: 19:13 March 31, 2013
  • Gulf News

Dubai: Al Ansari Exchange, a UAE-based foreign exchange and money transfer company, has upped the ante to win the loyalty of repeat Bangladeshi customers and build new ones.

The company announced that until April 15, 2013, customers sending money to Bangladesh earn the chance to win gold bars, tickets and vouchers. Al Ansari Exchange is set to give away ten gold bars, ten air tickets and 20 National Bonds vouchers during the promotion period.

Mohammad Ali Al Ansari, managing director of Al Ansari Exchange, said the promotion will help them expand their customer size by ten per cent.

“With the launch of the latest promotion, we [also] aim at rewarding our loyal customers for choosing us. [At the same time] we aim to highlight our latest remittance methods that provide customers with real-time money transfer services.”

Expatriates sending money to Bangladesh comprise a huge part of the company’s customer base. “[Already,] we have witnessed a surge in our Bangladeshi customer base, particularly in the past four years. The figure currently stands at approximately ten per cent of our total transactions” Al Ansari told Gulf News.

Potential

“The Bangladeshi remittance market is very important to us and has a great potential for growth considering the total Bangladeshi population in the UAE exceeds 700,000,” he added.

Quoting figures from the Central Bank of Bangladesh, Al Ansari noted that total remittance transactions from the UAE to Bangladesh soared to $2.4 billion (Dh8.8 billion) in 2012, up from $2 billion a year ago.

Regular customers will automatically qualify to enter the draw, while those who opt for “Cash Express” and “National Bonds” transactions will earn double entries.

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