Dubai Duty Free celebrates its 30th Anniversary on 20th December 20 with the special day likely to set another sales milestone for the airport retailer when the operation extends up to 30 per cent discount across a wide range of merchandise throughout the 24-hour period.

The discount offer will run from midnight on the December 19 to December 20 midnight, for all departing and arriving customers at Dubai International Airport and at Al Maktoum International Airport - Dubai World Central.

The anniversary discount offer, which began with Dubai Duty Free’s 20th Anniversary in 2003, has proved so successful and popular that it has now become a much-anticipated travel day.

Traditionally a high sales period for Dubai Duty Free, the December 20 offer will undoubtedly ensure that the cash registers are kept ringing throughout the day. The Dubai Duty Free team will be hoping to surpass last year’s anniversary when sales reached Dh76.91 million ($21 million).

Dubai Duty Free achieved $20 million sales on its first year of operation and is expected to record $1.8 billion by year-end.