Dubai: The Al Rostamani Group, one of the leading business entities in the Middle East, has once again announced its sponsorship of the Dubai Shopping Festival (DSF) that will celebrate its 15th edition this year.

The group has been a key sponsor of DSF since 1997 and is one of the largest and oldest business conglomerates in the UAE to be associated with the Festival.

Marwan Abdullah Al Rostamani, Chairman of the Al Rostamani Group, said: "The Dubai Shopping Festival, launched in 1996 through the vision of His Highness Shaikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, was an exceptional initiative to enhance the economy in general and the retail and tourism sectors in particular.

"Over the years, this initiative has marked many milestones to become one of the recognised festivals in the world. "Al Rostamani Group's sponsorship of DSF is part of our continued commitment towards this unique event," he added.

DSF will begin on January 28 and last for a month.